Blogs

Having been involved in a number of SaaS companies over the last decade, we’ve noticed a series of recurring trends where growth is concerned. We recently attended SaaStr Annual with 14,000 other SaaS executives to discuss the latest trends in SaaS. In this piece we go through some of the ...

Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales ...

Incredo Soars to the Top of Clutch’s Ranking of Content Marketing Agencies 2019 February 15, 2019 – Artash Arakelyan Incredo Soars to the Top of Clutch’s Ranking of Content Marketing Agencies 2019 In today’s large online commercial climate, a firm is only as good as its digital solutions. Simply ...

Mobile App Marketing Best Practices: 8 Elements for Successful Strategy [2021 GUIDE] December 28, 2018 – Sona Hovhannisyan Mobile App Marketing Best Practices: 8 Elements for Successful Strategy [2021 GUIDE] As technology progresses, it’s unavoidable to face the tough turf that consists of your ...

Hire ReactJS Developers – Qualifications to Look For in 2021 August 21, 2018 – Sona Hovhannisyan Hire ReactJS Developers – Qualifications to Look For in 2021 Before hiring ReactJS developers, the two most important questions one should ask themselves are “what?” and “where?”. Specifically, it’s ...

4 Things You Should Consider Before Starting Your Enterprise SaaS Development August 14, 2018 – Oluwasegun Awotunde 4 Things You Should Consider Before Starting Your Enterprise SaaS Development Ever wondered what it takes to build or develop an enterprise SaaS product? Or is your team working on ...

In House vs Agency – Which One is The Best for Your Enterprise SaaS Development August 10, 2018 – Sona Hovhannisyan In House vs Agency – Which One is The Best for Your Enterprise SaaS Development Whether you’re kickstarting a new company, expanding your team, or launching a new development project ...

What is the next wave of SaaS development? AI, AR/VR, Bots and Blockchain in SaaS 3.0 August 6, 2018 – Sona Hovhannisyan What is the next wave of SaaS development? AI, AR/VR, Bots and Blockchain in SaaS 3.0 People had many extraordinary inventions in mind for the approach of the 21st century: ...

How These Famous SaaS Companies Use ReactJS July 18, 2018 – Sona Hovhannisyan How These Famous SaaS Companies Use ReactJS We all have a set of apps and websites we use on a daily basis, and the majority on that list are the same for thousands of people worldwide. Many of the front-running SaaS ...

It’s not surprising that more and more websites and apps are emerging into the market running on ReactJS. Despite sites we visit on a daily basis, it’s also dominating SaaS apps. The easily-adaptable Javascript library comes with an array of benefits for new and experienced developers, including ...

6 Reasons Your Global Marketing Needs to Be In Local Languages June 20, 2018 – Rachel Wheeler 6 Reasons Your Global Marketing Needs to Be In Local Languages Data management in the business world has reached impressive heights. Automated systems can pull vast amounts of information together into a ...

Your SaaS business should be using content marketing. Here, I said it. Why? Well, because it works! And also, because 88% of B2B companies have used content marketing in the past year (and yes, that includes many of your competitors). While most companies have heard the famous “Content is king” ...

Increase Content Engagement Without Upping Budget November 30, 2017 – Victoria Greene Increase Content Engagement Without Upping Budget In February 2017, Gartner predicted that the global market for SaaS was expected to reach a total of $46.3 billion, an increase of 20.1% on 2016. This trend of ...

Inbound Marketing Quotes | 25 Experts Quotes Included October 28, 2017 – David Tashjian Inbound Marketing Quotes | 25 Experts Quotes Included The days of outbound marketing are over. Inbound Marketing has become the new way of life if you want to be more than just a fly by night company. In today’s ...

How Should the Ideal SaaS Marketing Team Structure Be in 2021? FULL GUIDE September 28, 2017 – Artash Arakelyan How Should the Ideal SaaS Marketing Team Structure Be in 2021? FULL GUIDE SaaS companies focusing on penetrating and conquering B2B markets have a huge variety of marketing opportunities ...

How to Launch a Growth Driven Design Website | Incredo Blog September 25, 2017 – Wendy Dessler How to Launch a Growth Driven Design Website | Incredo Blog Two words that often strike fear in the hearts of many business owners and marketers all over the world are “Website Redesign.” In most cases, ...

Selling software through content can be hard. How do you break down lines of code into scintillating copy, or get people to really care about what it is that your tool can do for their business? One simple answer: embrace the power of community in your content marketing strategy. Focusing on people ...

There are now over 3 billion people who use the internet now in mid 2024. Over two thirds of them, 2.3 billion to be more precise, are on social media. Once upon a time, the saying was that if you’re not online, you’re not in business. Well, nowadays, that mantra should read more like “if you’re ...

A very popular and business-oriented ad service predominately focused on keywords comes from Google and goes by the name of AdWords. This service allows individuals and businesses to advertise by displaying ads on Google and its advertising network. But it is not that simple to use, as there are ...

In business, like in a chess game, your goal is to checkmate your competitors and establish your brand as the #1 in the market. But nobody wants to be on the losing side or end up in a draw. In order to reach your objective you have to outsmart your opponents, negotiate and be ready to sacrifice ...

Your startup has finally landed on its feet, but something still seems off? No wonder, since the SaaS industry is a unique one – though expected to reach a whopping $157 billion by the end of 2020, the cloud application service market remains a huge challenge for all newcomers. A question may ...

Why do you have to retain your customers? Isn’t it better to acquire new ones all the time and increase the number of people you have bought from you? No, of course no. Closing more and more customers is probably one of your top business priorities but believe retention deserves being at least in ...

According to Gartner, the market for SaaS applications are projected to grow by 16.5 percent in2016, forming a total of $204 billion, up from $175 billion in 2015. Research director at Gartner Sid Nag said. “The market for SaaS is continuing to demonstrate high rates of growth across all markets ...

Everybody and their mother wants to know whether or not they are doing a good job. The SaaS industry landscape, littered with startup after startup, all trying to be the next Dropbox or athenahealth, is cut-throat to say the least. SaaS companies are in a tug of war with each other over who offers ...

There’s little else that spells “epic fail” than being in the wrong place at the wrong time. “What happened to Matt? Is he OK?” “I don’t know, man. He was supposed to be here an hour ago.” “Did you give him the right address of the bar?” “Yeah, I told him it was on 5th ave and 10th street.” ...

Admittedly, we are going to be a wee bit biased in this article. Incredo is an Armenian company, founded and headquartered in our nation’s gorgeous capital, Yerevan. Every single man and woman of the Incredo team is Armenian. Whether born and raised here in Hayastan (that’s how we say it in our ...

The term marketing automation keeps gaining more and more popularity in the digital realm. Tools like Buffer, Mailchimp, Instapage, Unbounce, etc. have taken digital marketing by storm and keep increasing their dominance further and further. However, to this day, a lot of marketers find the two ...

Your SaaS company has been doing well. Very well. Your churn rate is manageable, your sales cycle is short, and everything is dandy. Pat yourself on your back, light up a cigar and celebrate! Well…without growth in your sales, your manageable churn rate will soon turn unmanageable. Nobody is going ...

In the world of SaaS, there is a common belief that great products sell themselves. While this is true to some extent (and there are a few very vivid examples of such cases like DropBox), a skilled sales team still plays a very significant role when it comes to growing the business. Your SaaS ...

In case you have been living under a rock (not even a terrestrial rock, one that’s on the moon) for the past 10+ years, you should have noticed that the SaaS industry has been exploding at a breakneck pace. SaaS is the new Facebook, the new reality TV shows… You are also reading a blog on one of ...

SaaS marketers spend a huge amount of time creating content. For most of them, such kinds of efforts are all about lead generation. According to a research by Content Marketing Statistics for 2016 , around 85% of marketers put lead generation and sales at the top of their goals list for content ...

Sales and marketing alignment is all about the customer. Everything performed by these two teams needs to be done as if seen through the eyes of the customer, since in the end, that’s what really matters. None of your actions (even if they cost a ton of money or are just brilliant) matter a tiny ...

Since time immemorial, word-of-mouth has been essential for growing a business. A company’s reputation may speak volumes, but it does not build out of thin air; a customer informs a potential customer that the product or service they have bought or used provided a positive result. Remember how you ...

The “Quality Vs. Quantity” battle inevitably occurs during every company’s lifetime, especially if it is a SaaS company. Whether we talk about the content, leads or clients, this battle is perpetually being waged. Today we are going to go over why, when it comes to leads, quality wins over quantity ...

Not to sound too much like your mother, but mistakes in life should be avoided, and one should receive punishment for making mistakes (though hopefully not with a belt). In the business world, you are punished when you make a mistake in the form of a loss of revenue, higher costs, harmful employee ...

SaaS is one of the fastest growing industries worldwide. IDC predicts that nearly 30% of worldwide enterprise applications will be SaaS based by 2019, generating around $112 billion revenue, up from $48.8 billion in 2014 with featured YoY growth rate of 24.4%. With technology moving forward at such ...

As a SaaS business owner, your online presence, brand authority and online marketing activities are as important (if not more important) as your product. I wanted to specifically highlight this for SaaS business owners, because the stakes are not as high in many other industries. If you think about ...

SaaS marketers cannot afford to keep using the same old tactics. The SaaS industry is a hub for innovation in digital marketing. The fastest-growing SaaS startups popularized growth hacking and effectively leveraged content marketing. Plus, they learned how to turn growth in users to growth in ...

“Every once in awhile, a revolutionary product comes along that changes everything.” Steve Jobs 9 years ago we were handed over with a product that changed it all, for users and developers alike. We were stunned. Didn’t really think it can get better than that. Until it did. Over and over again. ...

There is hardly any company that wants its customers to walk away frustrated and angry. When it comes to buying a product or making use of a service, people trust their friends, relatives and colleagues more than they trust any other marketing channels. Because of increased usage of social media ...

HubSpot has always been known for its innovative inbound marketing software. The reason why they have so many fans is not only their creativity, but also all the free material and support they provide to businesses that are focused on helping themselves get noticed online and convert their visitors ...

Outsourcing is one of the latest buzzwords nowadays, as more and more businesses which are concerned with their costs and quality, are turning to other destinations for outsourcing their non-core business processes. For majority of startups and small businesses, the first 2-3 years of business are ...

HubSpot offers hundreds of awesome email, landing page and website templates, which makes HubSpot marketplace a dream for designers. However, even if your company does not have a designer, with HubSpot licence you will be able to get: More than 80 premium templates which you can start using in just ...

Information. This is the core thing that drives every business, everything else is just a derivative of it. The more data you have about your leads and prospects, the better you can tailor your offers to their needs and show them exactly how your company can help solve their issues and address ...

If you are considering to implement inbound, but can’t decide on whether you should migrate from your current platform, you have landed at the right place. Today I will show why there is just one optimal platform choice for utilizing inbound, and that is HubSpot. HubSpot isn’t just a marketing ...

So here we are at the never ending debate that seems to go on forever, starting from 2006, when the term “inbound marketing” came to life and so did HubSpot, which has the inbound methodology built inside its very soul. This debate is much like the Apple vs Google or Windows vs Mac OS. There are ...

A common question that many inbound marketers ask is: “Do we have to use HubSpot for our inbound marketing?”. The answer is no, you don’t HAVE to use it, however there is so much value in using HubSpot that makes its expense pay for itself. Honestly, HubSpot is a powerful tool which provides ...

If you are familiar with HubSpot, its features and benefits, then you probably know what a game changer it has been for inbound marketers. HubSpot helps companies manage their inbound marketing campaigns more effectively and easily. The only part of HubSpot that many treat as disadvantage is the ...

5 Inbound Marketing Best Practices that are Often Overlooked September 18, 2015 – Sona Hovhannisyan 5 Inbound Marketing Best Practices that are Often Overlooked If you are implementing some or all of the best practices of inbound marketing for your business, but still can’t understand how do some ...

5 Examples of Companies Using HubSpot COS: You’ll Be Inspired September 1, 2015 – Sona Hovhannisyan 5 Examples of Companies Using HubSpot COS: You’ll Be Inspired In Inbound Conference of August 2013, Hubspot announced that they were going to make improvements to make a richer CMS (Content ...

28 Teardown Inbound Marketing Assessment and Observation Questions [+ Shareable Facts] August 29, 2015 – Artash Arakelyan 28 Teardown Inbound Marketing Assessment and Observation Questions [+ Shareable Facts] Why should your business adopt an inbound marketing strategy? Well, the answer is very ...

You have done a lot of keyword research and you found out those keywords that are worth ranking for. You have created a keyword strategy to increase rankings of your website. However, do you really know how you are going to use these keywords? If you are unsure about that, go on reading, as today ...

Stories engage people on the emotional level. The real key to resonating with your audience is engaging with them emotionally, because in the end, it’s not about the product/service: its about the emotional value. Storytelling has been around for as long as history remembers. Long before there were ...

Inbound marketing is a field that is continuously changing every day, because of new trends, new tips and tricks, strategies and so on. Whether you are a CEO of a company, inbound marketer or content writer, you should always stay well informed, if you want your company to be successful and ...

In the current world of content domination, it’s become a regular practice to blog. With so many famous and acknowledged bloggers sharing their tips and tricks on writing a blog post, what to write about, how to prepare for writing a blog post, I thought I would share mine as well. Any form of ...

Why Hubspot? With the ever rising need for inbound marketing and more and more companies understanding the real benefits of acquiring clients through valuable, educational content, inbound implementation is becoming a crucial aspect for their business. Naturally, they conduct a research to find out ...

Inbound marketing is crucial for every business that wants to stay competitive. With so many inbound agencies out there, it gets really hard to figure out which one you should hire for your company. There are lots of things you need to take account like pricing, reputation, experience working ...

“Marketing is enthusiasm transferred to the customer“. Gregory Ciotti, Marketing Strategist Hi there! Here we are again, another ultimate guide on inbound marketing and how to make your business truly amazing. Ever wonder why you love some websites, completely hate others or just do not understand ...

If you are new to Hubspot, it can sometimes be a real challenge to understand how the platform works and making maximum use of its features. Since Hubspot is an all in one platform and offers all the services in a single place, it’s easy to lose a lot of time while exploring the tool. The same can ...

Instagram is probably the most visual based social media platform out there with more than 300 million active users every day. Staring as a small photo/video sharing tool used mainly by teens and young adults to exchange visual material together, Instagram has grown to be one of the most useful ...