Blogs

6 Working Ways To Bridge The Gap Between Your Marketing And Sales Team November 7, 2020 – Sona Hovhannisyan 6 Working Ways To Bridge The Gap Between Your Marketing And Sales Team The disconnect between sales and marketing teams has historically been a huge problem for many companies, with both ...

Importance of Content in SaaS Startups Growth [COMPLETE GUIDE, 2021] November 7, 2020 – Alycia Gordan Importance of Content in SaaS Startups Growth [COMPLETE GUIDE, 2021] A survey by the Content Marketing Institute found that 88% of B2B companies are using content as a part of their marketing ...

Experts agree, and the numbers show that profitability is all about creating loyal customers and driving repeat business. Especially for the SaaS industry, repeat business is the primary driver of revenue, as a single sale has a finite lifetime, whereas renewed subscriptions to the software are ...

How To Give Software Product Demos That Convince Your Prospects in 2021? [+9 Expert Quotes] November 7, 2020 – Aida Grigoryan How To Give Software Product Demos That Convince Your Prospects in 2021? [+9 Expert Quotes] If you are a SaaS founder or a C-level executive, you have 2 reasons to walk ...

What is a brand book? This guide is about how to create a brand book for your small business in 2021, however let’s discuss first what’s a brand book! Brand book (brand guideline or style guide) is a set of rules that explain how your brand works, which are your main brand elements and what is the ...

5 Sales Strategies Mistakes Most of the SaaS CEOs Do [2021 GUIDE] November 4, 2020 – David Tashjian 5 Sales Strategies Mistakes Most of the SaaS CEOs Do [2021 GUIDE] Selling SaaS is far more challenging than selling lemonade. First of all, everybody likes lemonade on a hot summer day (try it warmed ...

7 Proven Ways to Increase User Engagement for Your SaaS Product November 4, 2020 – Hazel Raoult 7 Proven Ways to Increase User Engagement for Your SaaS Product The SaaS market is rapidly growing and is expected to reach almost $165 billion by 2022. With the market’s growth, the marketplace is ...

SaaS Lead Generation in 2021 – Complete Guide November 2, 2020 – Pavel Aramyan SaaS Lead Generation in 2021 – Complete Guide SaaS lead generation… Leads = customers = profits If you are asking yourself, “Why does my business-to-business (B2B) SaaS company need leads?” then you are in the wrong ...

How to Manage Your SaaS Sales in 2021? Top 10 Resources to Check November 19, 2019 – Aida Grigoryan How to Manage Your SaaS Sales in 2021? Top 10 Resources to Check Do you want to grow your SaaS sales team and improve your processes? Here is a collection of 10 resources that will help you: maintain ...

SaaS Academy: A Perfect Multi-Tool for a Startup October 31, 2020 – Sona Hovhannisyan SaaS Academy: A Perfect Multi-Tool for a Startup The thrill of founding a SaaS startup and hiring the team has passed. You’ve acquired your first customer and hired your first employee. All the efforts of your ...

SaaS (Software as a Service) has proven to be a very elastic, scalable and progressive industry with SaaS pricing models playing a huge in making a business successful. According to IDC , cloud services market grew 28.6 percent in the first half of 2017 and the revenue totaled 63.2 billion (the ...

Growth-Driven Design vs Traditional Web Design: What’s better for your business in 2021? October 25, 2020 – David Tashjian Growth-Driven Design vs Traditional Web Design: What’s better for your business in 2021? Website design… We will admit it, as you probably do to yourself, that designing a ...

Do you love free stuff? Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only. That free is always available but you would like to spend more ...

Is Offline Marketing Dead? How Will Your SaaS Business Respond to It? October 24, 2020 – Artash Arakelyan Is Offline Marketing Dead? How Will Your SaaS Business Respond to It? Operating on cloud is the next step for businesses in the digital evolution. Why? Because information is connected and ...

Complete Guide on How To Find Your Perfect SaaS Investors And Create A Winning Pitch in 2021 October 23, 2020 – Aida Grigoryan Complete Guide on How To Find Your Perfect SaaS Investors And Create A Winning Pitch in 2021 Do you admit that your potential SaaS investors are like your potential ...

2021 Guide to Global Marketing Outsourcing Rates: A Comparative Analysis October 22, 2020 – Artash Arakelyan 2021 Guide to Global Marketing Outsourcing Rates: A Comparative Analysis Outsourcing is a kind of business process that has become very sought after during the past decade. A lot of small, ...

Content Marketing Pricing: Is The Cost Worth Your Investment? [2021] October 19, 2020 – David Tashjian Content Marketing Pricing: Is The Cost Worth Your Investment? [2021] It goes without even a whisper of denial that content marketing now dominates the digital marketplace, and in particular the ...

What’s The Difference Between HubSpot COS & CMS, Which One Is Better and Why October 15, 2020 – Pavel Aramyan What’s The Difference Between HubSpot COS & CMS, Which One Is Better and Why As the buying habits continue to shift and buying preferences change upside down regularly, businesses ...

Working SaaS Upselling Techniques: How To Do It Right in 2021? October 15, 2020 – Aida Grigoryan Working SaaS Upselling Techniques: How To Do It Right in 2021? Prologue to SaaS upsell Three months ago when you had only 600 subscribers, you chose a pricing plan that allowed you to send emails to a ...

LinkedIn B2B Marketing Strategy for 2021: 6 Ways to Promote Your SaaS Company October 15, 2020 – Artash Arakelyan LinkedIn B2B Marketing Strategy for 2021: 6 Ways to Promote Your SaaS Company If your content marketing efforts don’t ultimately keep you top of game in your industry or drive leads ...

Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy. At Incredo, it is our belief that if a SaaS company is reliant upon outbound in place of/more than inbound, they are missing out on a ...

How To Build Compelling Content Marketing Strategy For Your SaaS Company [2021] October 5, 2020 – Sona Hovhannisyan How To Build Compelling Content Marketing Strategy For Your SaaS Company [2021] Nowadays, traditional marketing is gradually taking a backseat to other marketing methods. An ...

Software Outsourcing for Startup: Founders’ Guide [2021] October 1, 2020 – Sona Dabaghyan Software Outsourcing for Startup: Founders’ Guide [2021] It’s a big challenge to reach business growth in a time when thousands of startups are founded on a daily basis. To survive in such a competitive ...

ReactJS vs Angular: Pros and Cons, and Which One is the Right Choice for your SaaS in 2021? September 28, 2020 – Sona Hovhannisyan ReactJS vs Angular: Pros and Cons, and Which One is the Right Choice for your SaaS in 2021? Having an awesome SaaS in mind is a great start, but you also need to think ...

Will your SaaS Company Become a Super Grower in 2021? Average Growth Rates for SaaS Company to Survive September 22, 2020 – Sona Hovhannisyan Will your SaaS Company Become a Super Grower in 2021? Average Growth Rates for SaaS Company to Survive Statistics show that it’s not surprising for startups ...

App store is one of the most competitive environments. Presently, there are about 2 million apps available for Android users and about 1.8 million apps are available in the Apple’s app store that is the second largest stock. In this huge number, how can you be sure that your app will be a success? ...

SaaS marketing 101: 9 Techniques To Dominate the market with Agile Marketing strategy [2021 UPDATE] September 15, 2020 – Sona Hovhannisyan SaaS marketing 101: 9 Techniques To Dominate the market with Agile Marketing strategy [2021 UPDATE] In the world of trendy buzzwords, agile marketing is one of ...

SaaS Churn Rate Benchmark in 2021: Reasonable Customer Attrition Rate September 5, 2020 – Artash Arakelyan SaaS Churn Rate Benchmark in 2021: Reasonable Customer Attrition Rate Every SaaS entrepreneur, CEO, SaaS sales or marketing professional has at one time or another felt SaaS churn. And it ...

How Much Does it Cost to Design Your Website With Hubspot in 2021? September 2, 2020 – Pavel Aramyan How Much Does it Cost to Design Your Website With Hubspot in 2021? Website. Probably the most important aspect for any business when it comes to online marketing and sales. It’s like your Armani ...

Reconsidering the Customer Experience in Covid-19 Times August 31, 2020 -Ashley Lipman Reconsidering the Customer Experience in Covid-19 Times The Coronavirus pandemic has triggered a paradigm shift in how we do business. No industry has been left unaffected, creating a tsunami-sized ripple effect ...

Top 10 Inbound Marketing Blogs You Should Follow in 2021 August 14, 2020 – Sona Hovhannisyan Top 10 Inbound Marketing Blogs You Should Follow in 2021 With so many inbound marketing blogs on the web, it seems that one should not have any difficulties finding the necessary information about inbound ...

Brand awareness. It is more crucial to a service-as-a-software (SaaS) company’s success than, well, any other factor. Even a lackluster product will be used (if priced competitively) if the public is made abundantly aware that it exists. In the same breath, if you have developed a superb SaaS ...

Why you should never EVER promote your SAAS company with Inbound Marketing [2021 GUIDE] August 8, 2020 – Pavel Aramyan Why you should never EVER promote your SAAS company with Inbound Marketing [2021 GUIDE] If you are serious about growing your SaaS business, I mean really serious, you should stay ...

11 Tips for 2021 to Ease Your SaaS Customer Onboarding Process and Improve Customer Experience July 31, 2020- Pavel Aramyan 11 Tips for 2021 to Ease Your SaaS Customer Onboarding Process and Improve Customer Experience Successful onboarding is a key metric of success for any SaaS company. Whether ...

Are You Calculating Your SaaS Marketing ROI in 2021 Like Outstanding SaaS Owners? July 21, 2020 -Pavel Aramyan Are You Calculating Your SaaS Marketing ROI in 2021 Like Outstanding SaaS Owners? “You can’t do marketing without tracking. Marketing doesn’t exist without tracking. In order to validate ...

Annual vs Monthly Subscription for SaaS Businesses in 2021: Pros and Cons July 15, 2020 – Aida Grigoryan Annual vs Monthly Subscription for SaaS Businesses in 2021: Pros and Cons Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find ...

How to Set Up and Optimize Your SaaS Sales Funnel So It Doesn’t Let You Down in 2021? July 14, 2020 – Aida Grigoryan How to Set Up and Optimize Your SaaS Sales Funnel So It Doesn’t Let You Down in 2021? Say you want to know how videos can help you increase the impact of your social media ads. You ...

5 Qualities You Have to Look for When Outsourcing ReactJS for your SaaS July 11, 2020 – Sona Hovhannisyan 5 Qualities You Have to Look for When Outsourcing ReactJS for your SaaS Outsourcing has been taking over global markets in recent years and shows no signs of stopping yet. By offering access to ...

How to Create an Effective Marketing Strategy for Associations July 11, 2020 – Aida Grigoryan How to Create an Effective Marketing Strategy for Associations Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become ...

Growth Driven Design 101: Why, How and When You Should Apply It in 2021? July 10, 2020 – David Tashjian Growth Driven Design 101: Why, How and When You Should Apply It in 2021? ‘If you think math is hard, then try web design’ – this is how design mavens like joking with the uninitiated, and there ...

The ROI of Content Marketing VS Cost of Inaction (COI) – Cost of your Content July 6, 2020 – Pavel Aramyan The ROI of Content Marketing VS Cost of Inaction (COI) – Cost of your Content When dealing with content marketing strategy, you most certainly calculate the ROI of your project to justify and ...

5 Examples of SaaS Companies Excelling at Social Media for 2021 July 5, 2020 – Artash Arakelyan 5 Examples of SaaS Companies Excelling at Social Media for 2021 Online marketing approaches have greatly changed in the past couple of years. The primary factor that has led to this change is the ...

4 Reasons Why You Should Develop Your Next SaaS App in ReactJS July 2, 2020 – Sona Hovhannisyan 4 Reasons Why You Should Develop Your Next SaaS App in ReactJS Whether you’ve heard about ReactJS by word of mouth or from trending articles online, the hype certainly meets the expectations of the user. ...

How to Optimize Your SaaS Pricing Page in 2021? [Complete Guide 2021] July 1, 2020 – Aida Grigoryan How to Optimize Your SaaS Pricing Page in 2021? [Complete Guide 2021] Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to ...

Actionable SEO Tips To Increase Organic Traffic [2021] June 29, 2020 – Sona Hovhannisyan Actionable SEO Tips To Increase Organic Traffic [2021] Painting A Marketing Picture With Data The most actionable thing you can do in terms of SEO is compile data and draw conclusions from it. There are ...

How To Make Your Company Stand Out On Instagram in 2021? June 25, 2020 – Sona Hovhannisyan How To Make Your Company Stand Out On Instagram in 2021? If you are reading this article, it is highly probable that you have a company,which has a need for social media. You may have already got some tips ...

We all know the importance and the incredible outcomes of internet, online marketing. However, nowadays, when online marketing is so developed, some businesses forget about their offline marketing, which is also crucial. For example, there are many nutrition and wellness companies, who think that ...

Your SaaS Business Social Media Marketing Complete Guide [2021] June 11, 2020 – Sona Hovhannisyan Your SaaS Business Social Media Marketing Complete Guide [2021] Since there are so many articles out there about the importance of social media marketing and as the number of companies having social ...

Instagram Marketing Tips For SaaS and B2B Companies [COMPLETE] May 8, 2020- Sona Hovhannisyan Instagram Marketing Tips For SaaS and B2B Companies [COMPLETE] Instagram might not be the natural choice for promoting SAAS and B2B firms, but with the right approach, it can be an invaluable addition to ...

The Ultimate Guide for 2021 on How to Hire an Effective HubSpot Consultant for Your Business Growth March 24, 2020 – Pavel Aramyan The Ultimate Guide for 2021 on How to Hire an Effective HubSpot Consultant for Your Business Growth Nowadays every business must be prepared to deal with Inbound ...

Why You Don’t Get High Quality Leads in 2021? [Mistakes to Avoid] March 4, 2020-Sona Hovhannisyan Why You Don’t Get High Quality Leads in 2021? [Mistakes to Avoid] The world is long past cold calling and emailing in order to get leads. While these tactics are still present, the truth is that the ...

According to Standish Group’s Chaos Report , the reason behind the delay in 94% of software development projects is that the programmers need to redevelop from scratch over and over again. It’s a truth that software solutions and digital products have become the fundamental need for a business. But ...

5 Ways Intellectual Property Law Coincides with SEO January 29, 2020 – Jamie Costello 5 Ways Intellectual Property Law Coincides with SEO When users interact with the World Wide Web, they tend to be rather lenient with their activity online and consider the consequences of their actions a little ...

SaaS Founder’s Guide for 2021 To Conversational Marketing [FULL GUIDE] January 21, 2020 – Aida Grigoryan SaaS Founder’s Guide for 2021 To Conversational Marketing [FULL GUIDE] Conversational marketing has conquered the SaaS industry long ago. Software companies engage, qualify, and recommend ...

Can you remember what was your last purchase and why you actually made it? Did you really need it, or was it too attractive not to buy? Usually, when people make purchases they do that with their emotions, and only afterwards they justify their decision with logic. Thus, if you want to make your ...

SaaS Thank You Page Best Practices To Nurture And Convert Your Leads (+6 examples) December 20, 2019 – Aida Grigoryan SaaS Thank You Page Best Practices To Nurture And Convert Your Leads (+6 examples) When your website visitors sign up for your newsletter, take a quiz or download a freebie, how do ...

Top 10 How To Articles for SaaS CEO’s November 19, 2019 – Aida Grigoryan If you just clicked on this article and started exploring it, Congratulations! You are a CEO (or maybe Founder CEO) at a SaaS company. First, good luck with your business. We have prepared this round-up post so you have the ...

5 Powerful SaaS Growth Tips to Help You Scale Your Business October 2, 2019 – Sameer Panjwani 5 Powerful SaaS Growth Tips to Help You Scale Your Business Just a few words before we start… In the fаѕt-расеd world оf tесhnоlоgу, growing уоur buѕіnеѕѕ саn bе a significant challenge. The good news іѕ ...

How to Do SaaS Competitive Analysis To Win In Your Niche? September 24, 2019 – Aida Grigoryan How to Do SaaS Competitive Analysis To Win In Your Niche? $157 billion… That’s the expected total size of software-as-a-service industry for 2020! The industry you operate in is growing, new companies are ...

7 Things You Need to Have Before Becoming Incredo Customer July 8, 2019 – Aida Grigoryan 7 Things You Need to Have Before Becoming Incredo Customer “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” Peter Drucker, American ...