Blogs

When it comes to content marketing strategy, one of the first things of crucial importance is conversion rate. Conversions let you understand how many people walked from one stage to another in your sales process. There are, of course, lots of ways to increase your conversions, but first of all you ...

Have you heard about contextual marketing? Even if you haven’t heard about it, I am more than sure that you came up with such ads. Contextual marketing is all about delivering the right content at the right moment. Contextual marketing refers to providing targeted ads based on the user information, ...

Hello newcomer and welcome to Incredo! This guide will give you all the information you need to know about Inbound marketing, Hubspot, project handling and reporting, communication, problem solving and solutions, before starting your work in our company. Make sure to read through this to maximize ...

Weight loss has become an obsession among the population recently and increased even more in the last decade. With the emergence of social media and photo, video sharing, everybody wants to look slim, fit and beautiful in what they share with the world. Instagram probably has the largest impact ...

Software as a service is growing fast and becoming insanely popular for startups and entrepreneurs. When it comes to measuring the success of SaaS, there really are 2 important metrics to take into account: Customer Acquisition Cost and Customer Lifetime Value. In order to increase profits, SaaS ...

Instagram is one of the best social media platforms for companies in the fitness industry, hands down. The main reason is that both fitness and Instagram are visual based, and people love watching fit people and thinking “Wow, I wanna be like that too!” Sharing photos of their clients, who use ...

Content is the driving force of your marketing strategy. No matter what industry you are in, what kind of products or services you offer, without the right content, your chances for success are minimal. Moreover, each industry needs unique, buyer persona tailored content to be effective. You can’t ...

Assessing the efficiency of your content marketing campaign can be difficult if you don’t have the right tools to correctly analyse its strengths and weaknesses.To understand the position of your strategy, you should collect and evaluate some data periodcally. Luckily, there are some great ways ...

Nowadays, the most famous and used email service is considered to be Gmail, with about 900 mln users, so it’s highly probable that you are among these users. However, do you think that you use this service to its full potential and take every benefit of it? There are many tools and plugins out ...

Marketing plans are crucial to every kind of business. These plans should be implemented in every business, as they will help employees understand what makes businesses unique and how they can reach to target people they want to interact with. A marketing plan makes clear the main marketing and ...

It really does not matter how useful and important your business and your products/services are, if you don’t know how to promote yourself. In order to get the desired attention and respect for your business, besides the marketing and advertising, you will need an approval from a third-party. For ...

Some business owners know how to convince their customers to click this or that link while others are new and don’t have much experience in this field. Just for these businesses, today we will focus on 10 tips that improve social media click-throughs. Here we go… 1. Create CTAs There are some ...

SEO is a crucial aspect when it comes to doing business online, because it ultimately doesn’t matter what you have to offer, if no one is able to find it via search engines. Therefore, you should always be on the lookout for the latest trends in SEO to be able to rank up constantly. To help you get ...

Social media networks have developed a lot during the recent few years. Of course, there are many benefits businesses can get from these networks. However, with the development of these websites, people started to forget about the importance of email marketing for any kind of business. Nowadays, ...

Instagram has been growing a lot during the past few years, practically being the fastest growing social network ever. Though fitness companies mostly used Facebook, Twitter and Pinterest for fitness training and services promotion, now it is widely common to be present also on Instagram, because ...

We all know the importance of websites in every business. It does not really matter how great your business is, you will face difficulties finding customers if you do not have the right website, because your website is the company’s “face” online. Whether you already have a website, or you are ...

Hi there, thanks for stopping by and welcome! Today we are going to discuss some of the best tips and tricks concerning lead generation. Ready to dive in? Let’s go! In this guide we will talk about 30 methods that should be used by marketers to generate more leads and increase sales. These ...

Today we address one of the most commonly asked questions: How much time do you need to dedicate to Inbound Marketing via Hubspot to achieve great results? The answer is pretty simple – the more the better. But since we all know that time is the most valuable asset nowadays lets understand what are ...

There are many traditional companies, with the mentality that the best work can be done only within the company and outsourcing marketing is just not effective. There are only a few fields where this is true, however for most companies outsourcing is still the best option. For example if you have a ...

Innovation, originality and customer-centric mentality are the basic necessities of a marketing company. This comes with flexibility in the ever-changing marketing world. One of the new trends in advertisement is inbound marketing. WordPress Inbound marketing is a way of creating a brand and ...

Have you noticed that your competitors are outsourcing marketing functions-everything from channel development to social media? With 42% of brands looking to outsource their digital marketing, there’s a high chance that they are gaining in the market just because of tapping the resources of their ...

Every customer likes to feel appreciated and very important for the company. The problem is, there are many competitors around you that can do exactly what you are doing. An important key to success for every company is to show a value to its customers and to let them know that you care. To achieve ...

A landing page is the page where a straner arrives at on your website after clicking an ad or CTA via social media or email, so it needs to be attractive, eye-catching, interesting and of course easy to understand. Thus, if you have landing pages already created, most probably you would like to ...

L anding page is probably the most important part in every lead gnereation funnel, no matter whether it’s for a B2B, B2C or even for a non-profit campaign. Landing pages give you the opportunity to make strangers that come to your website to jump in your sales funnel and become your potential ...

If you make a great, valuable content consistently, you can see how your engagement, likes, shares and views increase. If you want to attract someone’s attention, you should share a content that will be relevant and interesting for your target audience. But there’s another thing that can affect on ...

Are business cards out of date? Some say that in the digital age, yes, business cards have become unnecessary. If you are one of those who thinks the same way, you should think again. Creative business cards can be unique tools which help to stay visible everywhere. Good ones won’t ensure the whole ...

The headline you write for your article, blog post or tweet is one of the main reasons for your success or failure on the Web. Although headlines seem to be the first and the easiest way in making content, they’re the most important so far. Everyone on the Internet wants to get the highest clicks, ...

Coca Cola is one of the best and biggest brands in the whole world. Not only they are successful in outbound marketing , but also in inbound marketing, as they have over 90.000.000 followers in their social media channels. So, here are some easy steps that Coca-Cola has adopted and that every ...

Every company knows that in order to be successful with the major search engines like Google and in order to be visible for the potential customers, having an experienced SEO firm is of the utmost importance. However many companies fail to choose a reliable SEO firm, and, as a result they don’t get ...

Coca Cola is one of the best and biggest brands in the whole world. Not only they are successful in outbound marketing, but also in inbound marketing, as they have over 90.000.000 followers in their social media channels. So, here are some easy steps that Coca-Cola has adopted and that every ...

ROI is an accounting tool that is used to show actual or perceived future value of an investment or expense. In economic terms, some say that it is a way of considering profits in relation to capital invested. The purpose of ROI is to measure, per period, rates of return on money invested in an ...