28 Teardown Inbound Marketing Assessment and Observation Questions [+ Shareable Facts]
28 Teardown Inbound Marketing Assessment and Observation Questions [+ Shareable Facts]
Why should your business adopt an inbound marketing strategy?
Well, the answer is very straightforward! Inbound marketing helps your business get found online, it helps your website generate leads and finally it helps YOU: instead of reaching out to potential clients, just go to your CRM and start nurturing leads with remarkable content right away.
Inbound marketing isn’t easy. It takes creativity, commitment, and passion. It takes heart and requires commitment.
If you aren’t sure whether inbound marketing is the right direction for your business, you’ll want to consider the following observations and inbound marketing assessment questions:
Does your website traffic increase in most months?
Is your company using social media to build brand awareness, engagement and traffic?
Social media use in the U.S. has increased by 365% since 2006
Do you have a company Facebook page?
Do you have a company LinkedIn page?
Do you monitor social media for mentions of your brand name, important keywords and competitors?
Do you have a blog?
How often do you post blog articles?
Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog
Do you have an SEO Strategy?
How often do you perform keyword research?
How often do you analyze your websites pages to identify whether they’re optimized effectively?
Do you track your inbound links?
Do you put effort into improving your current inbound links?
Do you actively build inbound links to specific pages with specific keywords as anchor text?
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Worldwide, we conduct 131 billion searches per month on the web
Do you even generate leads via your website in most months?
What percentage of your website visitors convert into leads? (Typically: 0 – 7%)
How many offers (ebooks, whitepapers, webinars) do you have available on your website?
How many active landing pages do you have on your website?
How often do you build and launch new calls to action to drive traffic to your landing pages?
Do you generate inbound sales leads directly from organic search engine traffic?
Do you generate inbound sales leads directly from social media traffic?
Do you generate inbound sales leads directly from your blog traffic/readers?
Do you generate inbound sales leads directly from pay per click traffic?
Do you convert customers from your website leads in most months?
What percentage of your website leads convert into customers? (Typically: 0 – 25%)
How often do you send email marketing messages?
Do you segment your email marketing lists and send different messages to different segments?
Do you use automated lead nurturing?
How many different lead nurturing campaigns do you have setup?
Have you defined the profile/demographics/characteristics of an ideal lead?
Do you have a service level agreement between marketing and sales that governs the quantity and quality of leads you need to generate each month? If marketing/sales aren’t separate people/teams, do you have a lead quality/quantity goal?
Does your sales team connect with your leads via their social media profiles on Twitter, Linkedin & Facebook?
Do you analyze your results each month so you can continuously improve results?
Do you track which leads convert into customers?
By 2020, customers will manage 85% of their relationship without talking to a human
Are you interested in receiving a free inbound marketing assessment with Incredo? Request yours today!
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