---
title: "Instagram Algorithm for SaaS Companies: What You Need to Know"
description: How the Instagram algorithm decides what to show, and six practical ways SaaS and B2B companies can earn more reach and engagement without chasing hacks.
image: https://incredo.co/hubfs/incredo-blog-content-marketing-3.png
---

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# Instagram Algorithm for SaaS Companies: What You Need to Know

 by [Rebekah Carter](https://incredo.co/blog/author/rebekah-carter)

February 13, 2023

Instagram Algorithm for SaaS Companies: What You Need to Know

4:19

Instagram is not the first channel most SaaS teams think of, but it can be a useful place to show your product, your people and your customers' wins. To get your posts seen, it helps to understand, at a high level, how the platform decides what to show.

## Why SaaS companies should care about the algorithm

Instagram gives SaaS brands a place to share short product demos, tips, behind-the-scenes content and customer stories, the same kinds of [visual and video content](https://incredo.co/blog/5-business-video-types-you-should-make-as-a-saas-company/?hsLang=en-us) that work elsewhere. Done well, it helps you to:

- **Improve brand visibility:** show your product interface and what makes your company different through Reels, Stories and educational posts.
- **Boost engagement:** build relationships with helpful guides, how-to videos and a look at your team.
- **Create sales opportunities:** drive traffic to your website, webinars and demo requests.

It is also a good home for [social proof](https://incredo.co/blog/how-to-create-social-proof-for-your-new-online-b2b-business/?hsLang=en-us), such as customer shout-outs and reviews.

## How the Instagram algorithm works

The algorithm is the set of signals Instagram uses to decide which content to show each person and in what order. Instagram has said that different parts of the app, such as Feed, Stories, Reels and Explore, use different signals. Across them, three themes show up again and again:

- **Relationship:** content from accounts a person interacts with, through follows, comments, likes and messages, is more likely to show up.
- **Interest:** Instagram predicts what each person wants to see based on the content they have engaged with before.
- **Relevance and recency:** timely, relevant posts, including content that reflects what people are currently watching or searching for, tend to get more visibility.

Format matters too. Video, Reels and carousels often hold attention longer than single images, and watch time and interaction are strong signals that a post is valuable. Platform details change often, so check Instagram's own guidance for the latest.

## 6 tips to work with the algorithm

### 1. Post when your audience is active

There is no universal best time to post. Published studies disagree, so use your own Instagram Insights to see when your followers are online and where they are located, then build your calendar around that.

### 2. Experiment with Reels

Short video is a major focus for Instagram, and Reels can reach people who do not follow you yet. Keep them authentic and useful: a quick product tip, a customer question answered, a day in the life of your team. Use trending formats only when they fit your brand.

### 3. Encourage interaction on Stories

Stories are ranked heavily on interaction with accounts people already engage with. Polls, question stickers and quizzes invite replies. Save your best Stories as Highlights so new visitors to your profile can find them.

### 4. Use hashtags and keywords with care

Relevant hashtags and descriptive captions help Instagram understand what your post is about. Mix broader and niche topics, such as terms specific to your software category, and add a branded hashtag for customer content. Quality and relevance matter more than quantity.

### 5. Build relationships, not just reach

SaaS is a subscription business, so relationships matter beyond the first sale. Reply to comments, ask questions in your captions and highlight customers who are getting results with your product. Two-way conversation is both good community practice and a signal Instagram values. Our guide to [making your company stand out on Instagram](https://incredo.co/blog/how-to-make-your-company-stand-out-on-instagram/?hsLang=en-us) has more ideas.

### 6. Track your analytics

Use Instagram Insights with a Business or Creator account to see which posts earn attention, saves and shares, and adjust your plan accordingly. For the full picture, connect social activity to your CRM so you can see which channels contribute to pipeline, not just likes.

## Putting it together

The algorithm rewards content people actually want to watch, share and respond to. Build a plan around your audience's interests, [tie it to your wider marketing strategy](https://incredo.co/blog/how-to-set-up-a-marketing-strategy-for-saas-startups/?hsLang=en-us) and measure what works. For more ideas, see our [Instagram marketing tips for SaaS and B2B companies](https://incredo.co/blog/instagram-marketing-tips-for-saas-and-b2b-companies/?hsLang=en-us).

If you want social and web leads to flow cleanly into HubSpot with the right attribution and follow-up, [book a 30-minute HubSpot portal review](https://incredo.co/meetings/artash?hsLang=en-us).

**Tags:** 

[SaaS Lead Generation,](https://incredo.co/blog/topic/saas-lead-generation) [SaaS Growth,](https://incredo.co/blog/topic/saas-growth) [SaaS Social Media Marketing](https://incredo.co/blog/topic/saas-social-media-marketing)

Post by [Rebekah Carter](https://incredo.co/blog/author/rebekah-carter)  
 February 13, 2023

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