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HubSpot Audit

Know exactly what is wrong with your HubSpot portal

A structured review built on a 1,155-checkpoint methodology, so you know what to fix first, what can wait and why.

Book a 30-minute HubSpot portal reviewSee the portfolio
1,155
checkpoints in the audit methodology
15+ years
in RevOps and CRM architecture
30% to 95%+
user adoption after a full rebuild (PricePoint)

Signs your portal needs a closer look

Most portals do not break overnight. They drift, and the cost shows up in how your team works.

Reports nobody trusts

Two dashboards give two answers, so decisions get made on gut feel instead of data.

Workflows nobody dares touch

Years of automations stacked on top of each other, and no one is sure what fires when.

Data the team works around

Duplicates, empty properties and unclear ownership, so people keep their own spreadsheets.

What the audit covers

Six areas, reviewed against the same methodology every time.

1. Data model and properties

Objects, custom properties, required fields, naming and how well they match how you sell.

2. Pipelines and lifecycle logic

Deal stages, lifecycle stages and lead status definitions, and whether the handoffs are clear.

3. Workflows and automation

What is running, what is redundant, what conflicts and what should be automated but is not.

4. Users, teams and permissions

Who can see and change what, seat usage, and whether ownership and routing make sense.

5. Data quality

Duplicates, missing values, stale records and the rules that would keep them from coming back.

6. Reporting and integrations

Dashboards, report definitions and the tools connected to your portal.

How it works

1

Book the review

A 30-minute conversation about your goals and what is not working.

2

Scope and access

We agree what is in scope and set up access to your portal.

3

Audit

Your portal is assessed against the 1,155-checkpoint methodology.

4

Findings and plan

A prioritized list, quick wins first, and a walkthrough call.

What a clean-up can change

Results from a full HubSpot rebuild and a reporting optimization.

PricePoint, hospitality tech, Canada

Full HubSpot rebuild: dashboards, workflows, lead scoring and training.

Adoption: 30% to 95%+
Onboarding: 14 to 5 days
Lead-to-close: 4 to 2.5 weeks

SafetyWing, insurtech, US

Optimized their existing HubSpot reporting and enablement so the team could get more out of the portal they already had.

Questions

What do I need to get started?

Book the 30-minute review, tell me your goals, and be ready to share access to your portal once we agree on scope.

Does the audit change anything in my portal?

The audit is a review. You decide which findings to act on, and fixes can be done by me, by your team or later as a separate project.

Can you fix what the audit finds?

Yes. Work can be done as a fixed-scope project, an ongoing retainer or hour blocks for smaller requests.

Start with a conversation

Tell me what is not working and I will tell you where to look first.

Book a 30-minute HubSpot portal review