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Data Health and Governance

Clean data in, clean data stays

We clean up duplicates, fix property sprawl and put governance in place so your HubSpot data stays accurate after we leave.

1,155
checkpoint HubSpot audit methodology
8.7M+
data points migrated for Rapyd
656
deals backfilled via the HubSpot API

Sound familiar?

👥

Duplicates everywhere

The same contact or company appears three times, each with a different owner and history.

🗃

Property sprawl

Hundreds of fields nobody trusts, half of them empty and several that mean the same thing.

🚧

Nobody owns the data

Anyone can create a field or change a value, so quality drifts back down within months.

What is included

Data quality audit

Duplicates, gaps and inconsistencies measured and prioritized.

Deduplication and merge rules

Safe merges with clear survivorship rules.

Property cleanup

Retire, merge and rename fields. Consistent naming and groups.

Taxonomy and backfills

Standard picklists, with history backfilled through the HubSpot API.

Governance model

Who can create fields, who owns what, how changes are approved.

Ongoing health checks

Workflows and reports that flag problems early.

How it works

1

Measure

A full read of your data and properties.

2

Agree the rules

Standards and ownership defined with your team.

3

Clean and backfill

Fixes applied in controlled batches.

4

Lock it in

Governance and monitoring so it stays clean.

Work like this

RAPYD

8.7M+ data points, 2,000+ properties

Salesforce to HubSpot migration managed with Penguin Strategies, zero downtime.

CLOSED-LOST TAXONOMY

656 deals backfilled

A closed-lost taxonomy applied to historical deals through the HubSpot API.

DELUXE HOLIDAY HOMES

Custom objects and governance

All four hubs configured with custom objects and a governance model.

Questions

Will cleanup break anything?

We work in controlled batches, with backups and a review step before anything irreversible, such as merges.

How is this different from the audit?

The audit finds and prioritizes issues. This service fixes the data and sets the rules that keep it clean.

Do you handle imports and migrations too?

Yes. Data mapping and migration are part of our work, and clean data in is the best governance of all.

Ready for data you can trust?

Book a free 30-minute review of your HubSpot portal.

Book a 30-minute HubSpot portal review