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10 Ways to Use ChatGPT in your SaaS to Skyrocket your Business

10.03.2023 – Fahad Khan

saas conversational marketing

10 Ways to Use ChatGPT in Your SaaS to Skyrocket Your Business

Wondering how to use ChatGPT in SaaS business? Well, you’ve come to the right page. AI technologies have been evolving by leaps and bounds, and ChatGPT is the perfect example. ChatGPT is more than just an AI chatbot. Developed by Microsoft’s Machine learning team OpenAI, it uses one of the most powerful language processing engines to date and can help in a variety of ways. 

It took only 5 days to reach 1 million users, beating all other popular online services. Businesses have been quick to adopt ChatGPT for various purposes, from research and data analytics to writing programs. The AI chatbot has already opened up numerous earning possibilities for businesses and individuals alike. Using ChatGPT in SaaS business can give you a serious advantage.

chatgpt sprints to 1 million users

Source: Chart: ChatGPT Sprints to 1 Million Users | Statista

The chart above shows how much time different online services took to reach 1 million users. 

How exactly does ChatGPT work?

Before we get to the use of ChatGPT in SaaS business, let’s first get a clearer understanding of ChatGPT and how it works. In simple words, ChatGPT is a chatbot powered by GPT-3, OpenAI’s family of large language processing models. It’s capable of understanding the contexts of questions and instructions posed to it, and adapting the response accordingly. 

However, what makes the new AI product even more impressive is the variety of fields where it can be helpful. Information taken from a comprehensive range of sources on the web from 2020 to 2021 has been used to “Pre-train” this sophisticated language model. This allows it to compile lists, write programs in several computer languages, and answer questions on almost any topic. 

10 ways to use ChatGPT in SaaS business

Growing a SaaS business can take quite a bit of work, especially if you face high competition. ChatGPT would be a welcome addition to your arsenal of tools. The advanced AI language model can provide you with various solutions for your SaaS business, helping it grow and run more efficiently. Here are 10 ways in which you can incorporate
ChatGPT in SaaS business. 

  • Transcriptions

This is one of the simplest applications of ChatGPT in SaaS business. Tools and extensions built using ChatGPT can leverage its advanced language processing capabilities to transcribe and summarize videos and podcasts. For instance, after publishing a YouTube video on a topic, business owners can quickly transform it into readable prose using a ChatGPT extension. 

Transcription of a YouTube video using the ChatGPT extension from Glasp:

Transcription of a YouTube video using the ChatGPT extension

AI Summary of the video transcription: 

summary of youtube video by chatgpt

Generally, the problem with transcriptions is that the recordings are typically created in spoken English. A word-to-word transcription into prose simply won’t work. The people who originally came up with the spoken content may not be able to reframe it effectively into readable content. 

As a language processing model, the whole purpose of chatGPT is to process the provided information and deliver readable results. If your SaaS business involves the creation of spoken content, chatGPT can help you with the transcriptions. 

  • Writing domain-specific codes

Using ChatGPT in SaaS business can help with one of the fundamental aspects of SaaS – writing codes. The potential use of AI in coding has always been contemplated as a workaround to avoid bugs and write better code. 

The problem with getting AI programs to write codes is they typically used to be useful only for generic programs like calculators. ChatGPT, on the other hand, can write codes for specific domains. 

To write domain-specific codes, the chatbot first needs to learn about your projects, users, tasks, and more. You’ll also have to proofread and test the code once it’s ready, but that won’t be too hard as ChatGPT can write the test too. 

  • Creating marketing content

Text-based content is currently one of the most popular and effective modes of content marketing. A survey conducted by HubSpot revealed that 48% of marketers use blogs for this purpose. Naturally, new and cost-efficient ways to create content can give your business a major edge.

state of inbound marketing trends

Source: State of Inbound Marketing Trends 2022

The graph above shows the popularity of different media formats among marketers. 

Like transcriptions, one can also use ChatGPT in SaaS business to create content for marketing purposes. This chatbot can use information compiled from all over the internet to write unique and relevant blogs and social media posts. 

You may even train the AI to adopt a specific writing style, which helps you stay consistent with your brand voice and connect with your target audience more effectively. Marketers have already been exploring AI copywriting tools for a while. The quick rise in popularity of the use of ChatGPT in SaaS business for ghostwriting purposes is no surprise. 

  • Customer service

AI chatbots commonly find use in customer support, and ChatGPT is no exception. Any business trying to build or maintain a large customer base must provide customers with timely and reliable support. A survey by Salesforce revealed that 89% of customers are more likely to make another purchase from a company that provides them with good customer support. 

salesforce report

Source: State of the Connected Customer

The graphs above show the collective opinions of customers on different statements regarding customer support. 

Customer support is one of the most prospective roles for ChatGPT in SaaS business. Automating customer support has become a rather common trend among businesses, and for good reason. A chatbot offers far more affordable customer service solutions than dedicated support agents, especially when you want to provide 24X7 instant support. 

A customer support chatbot powered by ChatGPT in SaaS business might be exactly what you need. The advanced language processing algorithm allows ChatGPT to generate human-like responses. This, together with its capability to deliver personalized and contextual answers can help with the quick and accurate resolution of issues. 

Good customer service should always be a priority for any business. It not only helps retain customers but also generates new leads through word of mouth. 

  • Internal support

In addition to customer service, ChatGPT can also be a valuable tool for internal support. It’s not uncommon for employees to have very specific questions for the higher-ups regarding various products. Now, you can create a database and build an internet support tool linked to it using ChatGPT. The AI chatbot will assist the employees, helping them work with greater efficiency. 

An internal support tool based on ChatGPT not only provides relevant solutions but also saves a great deal of time and resources. Think about it – your employees will no longer have to get in touch with their superiors every time they have a question. They can simply access the database through an easy-to-use chatbot that offers clear and simple answers. 

  • Improving internal communication

Did you know that you can even use ChatGPT in SaaS business to streamline internal communication within the business? Its ability to compile reports and generate summaries can be extremely helpful in this regard. These might seem like menial tasks, but they go a long way in maintaining an effective and efficient work environment. Meeting notes, for instance, can help improve collaboration directly. 

  • Getting business ideas

Even proficient entrepreneurs and business leaders often run out of ideas. ChatGPT can be an amazing assistant, providing you with new business ideas. Maybe you want to launch a new SaaS product but aren’t sure what exactly it should be. You may ask ChatGPT in SaaS business to suggest relevant business model ideas and choose from them.

innovative SaaS business ideas

innovative SaaS business ideas

innovative SaaS business ideas

One of the best things about the chatbot is its elaborate responses. ChatGPT can provide you with detailed information on the suggestions, helping you weigh your options properly. You can even narrow them down by informing the chatbot of your requirements and preferences. 

  • Figuring out new marketing angles

Don’t just stop at using ChatGPT in SaaS business for new business ideas. It can even help you figure out the right marketing angle. Especially when launching a new service or trying to target a new segment of the market, figuring out the best way to sell the SaaS copy can be a challenge. 

ChatGPT can come up with new marketing angles and give you insights on how best to communicate the benefits of your new SaaS copy to the audience. All you have to do is pose your question to the chatbot and tell it about your product and target audience. 

  • Researching a topic

ChatGPT can provide you with a wealth of information on numerous topics. As we mentioned earlier, the language model has been trained with information from a significant scrape of the web. 

Admittedly, it’s quite similar to Googling a topic and going through the results to find what you need. The biggest difference is that ChatGPT offers a much more convenient and efficient solution. Rather than requiring you to visit multiple websites, the AI will compile the results and give you comprehensive results. 

ChatGPT does more than finding answers to your queries. It has been programmed to evaluate them properly, offer insights, and present the response in a highly readable format. 

  • Writing emails

Businesses that run SaaS for cold emails and outbound LinkedIn Outreach can use ChatGPT to write emails for cold efforts. While cold emails are popular, they suffer from a major flaw – they’re rarely personalized. Now that you can use ChatGPT in SaaS business, this is no longer an issue. 

Businesses can use the new language model to draft personalized emails for every recipient by feeding the AI with relevant information. To sum up, ChatGPT allows you to automate your emails while still keeping them personalized. This ultimately helps maximize efficiency while keeping the costs low. 


ChatGPT has clearly earned its place as a valuable tool for SaaS businesses. From marketing to operations, the AI chatbot can find use in almost every department. While it may not have the same applications in every SaaS business, the opportunities are endless. As a SaaS business owner, it would be a smart move for you to adopt ChatGPT in SaaS business processes. In case you’re not sure how to use it, this beginner’s guide to ChatGPT might be of help. 


SaaS Growth
Post by Fahad Khan
March 10, 2023