--- title: 10 SEO Changes That Will Impact Your Marketing Strategy - SaaS Inbound Marketing Agency description: The smarter web crawlers become, the harder it becomes to win them. Learn about the 10 SEO changes that will impact your marketing strategy image: https://incredo.co/hubfs/Frame%2019-Jun-17-2024-12-12-44-9134-PM.png --- [Skip to main content](https://incredo.co/blog/10-changes-that-will-impact-your-seo-strategy#main) [![logo](https://incredo.co/hubfs/logo.svg) ![logo](https://incredo.co/hubfs/logo.svg)](https://incredo.co?hsLang=en-us) - [Services](https://incredo.co/services) - [Company](https://incredo.co/about) - [Case Studies](https://incredo.co/case-studies) - [Career](https://incredo.co/careers) - Show submenu for Saas Library Saas Library - [Ebooks](https://incredo.co/ebooks) - [SaaS Influencer Marketing](https://incredo.co/saas-influencer-marketing) - [Key Saas Metrics That Matter](https://incredo.co/key-saas-metrics-that-matter-for-your-business-growth) - [Blog](https://incredo.co/blog) - [Contact](https://incredo.co/contact) Open main navigation Close main navigation - [Services](https://incredo.co/services) - [Company](https://incredo.co/about) - [Case Studies](https://incredo.co/case-studies) - [Career](https://incredo.co/careers) - Show submenu for Saas Library Saas Library - Saas Library - [Ebooks](https://incredo.co/ebooks) - [SaaS Influencer Marketing](https://incredo.co/saas-influencer-marketing) - [Key Saas Metrics That Matter](https://incredo.co/key-saas-metrics-that-matter-for-your-business-growth) - [Blog](https://incredo.co/blog) - [Contact](https://incredo.co/contact) - [Book A Call](https://incredo.co/contact) [Book A Call](https://incredo.co/contact?hsLang=en-us) # 10 SEO Changes That Will Impact Your Marketing Strategy ![Artash Arakelyan](https://incredo.co/hs-fs/hubfs/Team_Photos/Artash-Arakelyan_blog.png?width=50&height=50&name=Artash-Arakelyan_blog.png) by [Artash Arakelyan](https://incredo.co/blog/author/artash-arakelyan) June 25, 2015 10 SEO Changes That Will Impact Your Marketing Strategy - SaaS Inbound Marketing Agency 4:25   SEO is a crucial aspect when it comes to doing business online, because it ultimately doesn’t matter what you have to offer, if no one is able to find it via search engines. Therefore, you should always be on the lookout [for the latest trends in SEO](https://incredo.co/blog/actionable-seo-tips-to-increase-organic-traffic-in-2018/?hsLang=en-us) to be able to rank up constantly. To help you get on track, we present you 10 changes that will positively impact your SEO strategy if you pay more attention to them. Here we go… #### 1. More Attention to Users In the past, SEO was just about controlling data and right keywords in order to be in better search results. However, during the recent year, focusing on quality instead of quantity became much more accepted. So, if you still behave like in the past, you should change your behaviour and concentrate more on users by creating interesting content that will make them to do some actions. #### 2. Mobile Optimization With the development of smartphones, much more people started to do some searches with the help of their phones instead of PCs or notebooks. So, in order to be found in search results, your website should be mobile optimized. Recently, Google has started to include “mobile friendly” icons, in order to separate those websites which are optimized. So, make sure that you have this next to your website as well. #### 3. Attention to Social It does not matter whether it is social as a result of shares from your websites or traffic that comes from social media networks, the importance of social has huge influence on SEO. You can assess the effectiveness of your SEO with the help of social media engagements. If no one interacts, it has a negative impact on your SEO and as a result ranking in search results. #### 4. Increased Storytelling In the past, keywords were the only things that affected the SEO strategy, however, now, the times have changed and it is the right time for storytelling. Nowadays, storytelling is the only way that you can catch attention and have higher results. So, instead of just using the right keywords, try to have an interesting content that will naturally attract users. #### 5. Google+ Account Nowadays, just having a website does not guarantee you having good ranks in Google search results. In order to succeed, you should also have a good Google+ business account. If you want to have good search results in Google, then you should have a good and effective Google+ page and treat it like your website. #### 6. Aggressive Targets of Blogging Networks In general, the notion of “guest post networks”, which were widely used in the past and which were rather effective, are not so effective nowadays and are out of trend. During the past year 2014, Google took some actions against such blogging networks and penalized many large high ranked websites that had taken part in such linking schemes. #### 7. User Experience Optimization According to many researches, it was found that those websites who are engaging with their users and [who have good user experience](https://incredo.co/blog/10-changes-that-will-impact-your-seo-strategy/?hsLang=en-us) tend to rank high in search results. So, instead of just attracting people’s attention try also to engage with them and provide them with great user experience. As a result, your users will be satisfied and you will rank high in search results as well. #### 8. Making Predictions Creating good SEO strategy is much easier nowadays than it was in the past. The reason is the presence of huge data. Thanks to this data, it is possible to review previous results, compare it to the current ones and make some predictions, which will make it easier to rank well. #### 9. Location Usage as Source Another important change that you should take into account while implementing SEO strategy is that you should use locations as source, as it will help you to be visible in Google search results. #### 10. Entity Search Optimization We do everything in order to rank well in Google search results. After the 9 past points mentioned above, the last things that remains for us to do is to optimize entity searches in order to rank higher. Here are the most important changes that you need to know and take into account when implementing your SEO strategy. Do you agree with these changes or do you think that the traditional SEO was a better one? Share your thoughts and ideas with us and we will respond to them quickly! ## Related Posts ![saas thank you page best practices](https://incredo.co/hs-fs/hubfs/Imported_Blog_Media/17-01-scaled-Feb-21-2024-12-03-13-3527-PM.jpg?width=2560&height=1691&name=17-01-scaled-Feb-21-2024-12-03-13-3527-PM.jpg) #### How to Design an Effective Welcome Email for SAAS Companies [Read More](https://incredo.co/blog/how-to-design-an-effective-welcome-email-for-saas-companies/?hsLang=en-us) ![](https://incredo.co/hs-fs/hubfs/Imported_Blog_Media/11-Feb-21-2024-12-02-59-7808-PM.webp?width=300&height=200&name=11-Feb-21-2024-12-02-59-7808-PM.webp) #### Why you should never EVER promote your SAAS company with Inbound Marketing \[2021 GUIDE\] [Read More](https://incredo.co/blog/never-promote-saas-company-with-inbound-marketing/?hsLang=en-us) [![saas homepage design mistakes](https://incredo.co/hs-fs/hubfs/Imported_Blog_Media/Untitled-1-3_18347020c4-Feb-21-2024-12-03-01-7812-PM.webp?width=1024&height=676&name=Untitled-1-3_18347020c4-Feb-21-2024-12-03-01-7812-PM.webp)](https://incredo.co/blog/top-saas-homepage-design-mistakes/?hsLang=en-us) #### [Top SaaS homepage Design Mistakes You Should Avoid to Get More Conversions](https://incredo.co/blog/top-saas-homepage-design-mistakes/?hsLang=en-us) Read More **Tags:** [Other](https://incredo.co/blog/topic/other) ![Artash Arakelyan](https://incredo.co/hs-fs/hubfs/Team_Photos/Artash-Arakelyan_blog.png?width=50&height=50&name=Artash-Arakelyan_blog.png) Post by [Artash Arakelyan](https://incredo.co/blog/author/artash-arakelyan) June 25, 2015 CEO at Incredo. 6 years experience in internet marketing and marketing obsessed. Always thinking of traveling in exotic countries and wishing I could eat couture cupcakes all day long. My birthday is on Dec 17 and yes I don't mind anonymous birthday gifts! [Follow me on Facebook](https://www.facebook.com/Artash.Ar) [Follow me on LinkedIn](https://www.linkedin.com/in/artash) [Follow me on Twitter](https://twitter.com/artasharakelyan) ### Related Articles ##### [![10 Super Creative Pop Up Business Card Ideas That Are Unforgettable](https://incredo.co/hs-fs/hubfs/Frame%2019-Jun-11-2024-01-42-47-7335-PM.png?width=520&height=294&name=Frame%2019-Jun-11-2024-01-42-47-7335-PM.png) Other • October 05, 2014 10 Super Creative Pop Up Business Card Ideas That Are Unforgettable 2 min read](https://incredo.co/blog/10-super-creative-pop-up-business-card-ideas-that-are-unforgettable?hsLang=en-us) ##### [![Does email marketing really work for fitness companies?](https://incredo.co/hs-fs/hubfs/Frame%2019-Jun-17-2024-11-53-42-4502-AM.png?width=520&height=294&name=Frame%2019-Jun-17-2024-11-53-42-4502-AM.png) Other • May 20, 2015 Does email marketing really work for fitness companies? 3 min read](https://incredo.co/blog/does-email-marketing-really-work-for-fitness-companies?hsLang=en-us) ### Comments ![Launch Kit](https://www.lean-labs.com/hs-fs/hubfs/sr-assets/images/book-cover.png?width=75&height=145&name=book-cover.png) ### Light Years Ahead Sprocket Rocket lets you transform your rapid prototype into a beautiful design by adjusting every aspect of the design to fit brand standards. First Name Last Name Email \* ###### Categories - [SaaS Growth](https://incredo.co/blog/topic/saas-growth) - [Other](https://incredo.co/blog/topic/other) - [SaaS Sales](https://incredo.co/blog/topic/saas-sales) - [SaaS Development](https://incredo.co/blog/topic/saas-development) - [SaaS Lead Generation](https://incredo.co/blog/topic/saas-lead-generation) ###### Recent Posts - [10 Key Learnings From a Marketing Internship \[2024 TIPS\]](https://incredo.co/blog/10-things-i-learned-during-my-inbound-marketing-internship-program?hsLang=en-us) - [What’s Typical Commission For SaaS Salesperson in 2024? \[Really 10%?\]](https://incredo.co/blog/whats-typical-commission-for-saas-salesperson?hsLang=en-us) - [4 Key Differences Between B2C and B2B SaaS Websites](https://incredo.co/blog/b2c-and-b2b-saas-websites?hsLang=en-us) - [10 Ways to Use ChatGPT in Your SaaS to Skyrocket Your Business](https://incredo.co/blog/chatgpt-for-saas?hsLang=en-us) - [Instagram Algorithm For SaaS Companies: What You Need To Know](https://incredo.co/blog/instagram-algorithm-for-saas-companies?hsLang=en-us) ![Group](https://incredo.co/hubfs/Group.svg) 2 Adonts Street, Yerevan, Armenia [1-605-636-3825](tel:+16056363825) [info@incredo.co](mailto:info@incredo.co) ##### Solutions [Marketing services](https://incredo.co/services?hsLang=en-us) [Design & Development](https://incredo.co/services?hsLang=en-us) [Software Engineering](https://incredo.co/services?hsLang=en-us) ##### About [Our team](https://incredo.co/about?hsLang=en-us) [Achievements](https://incredo.co/about?hsLang=en-us) [Career](https://incredo.co/careers?hsLang=en-us) ##### Work [Case studies](https://incredo.co/case-studies?hsLang=en-us) [Websites](https://incredo.hs-sites.com/websites?hsLang=en-us) [Applications](https://incredo.co/apps?hsLang=en-us) ##### Resources [Ebooks](https://incredo.co/ebooks?hsLang=en-us) [Blogs](https://incredo.co/blog?hsLang=en-us) Copyright © 2024 Incredo US, LLC SaaS Inbound Marketing Agency