We all have a lot of questions and we want to get answers for all our questions as soon as possible. When we want to know the answer of our question on Google, we write “How to ….”. So try to use “how to”-s in your headline, as it makes a strong and clear promise and lets people to learn something they may be searching for. Here are some examples of “how to” headlines:
Let’s accept the fact, that you click on the articles which warn you about something dangerous. The reason is that you want to feel safe, no matter it’s related to your personal health, business success or something else. When you feel danger, you probably imagine the worst situation that can happen and you become willing to know more about your problem. So “be afraid” headlines are always eye-catching. Here are some examples:
3. “Calm down” headline No matter we are students or professional workers, we always think that we are not going enough and that something is wrong in our actions. The purpose of “calm down” headline is to tell your reader that everything is OK, because whenever you help someone to simplify their lives, they will remember you once and forever. Here are some “calm down” headline examples:
Using action words can have an impact on readers’ emotions and make them click on your posts. People want information and satisfaction. Create such headlines with powerful words which will promise reader some attractive information after they click on your link. Use the word “you”, as in this case they feel that you’re just writing for them. Another examples of action words are:
To make your articles read you should put some intrigue on your headline. The best headlines leave something to think about in the readers’ minds. Undoubtedly, dramatic headlines are much more effective than just sample than sample ones. In order to know the matter of the fact, readers have nothing to do but to click the link and read the whole article. Some examples of this type of headlines are:
Statements are not as attracting as questions. It lets reader to imagine the answers for a while and then the read the full article to find the real truth. Moreover, researches show 70% of internet users are most likely to click on the questions rather than on the statements. Here are some question-headlines:
Never address people with second person voice! It makes them feel that that information is not for them. Instead use the first person voice by commanding them personally. Tell how important that article will be for their lives and they will be willing to click on your link! Some examples may include:
In many cases people avoid reading unlisted articles, as it seems to be too long and boring. They prefer reading listed articles, because they feel they can scan the content very quickly. So you try to create some sort of list in your content and put the number of points in the headlines, like you can see in our article.
Many headlines are now accompanied by thumbnails, icons or little pictures. It’s proven that they gain people’s attention and impact on clicker’s final decision. In addition many researches show that people are likely to read articles where there are many infographics, pictures rather than articles with the plain text. So use thumbnails ig you want to grow your CTR. So here are some 9 basic tips to grow CTR with captivative headlines. Do you any other ideas that worked for you? Share them with us on the comments below.