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Other, SaaS Marketing Strategy

23. 08. 2014

1 in 5 Visits Online is to a Facebook Page: 5 Things You Can Do Today To Make Your Business Page Stand Out

About 4-5 years ago, Facebook users were used to like from 4-7 Facebook pages per day, which differs a lot from today’s number. Now, people like on average 40 pages a day. So, if you have a business page, you should do something to compete with the 42 million other company pages and to stand out creatively.

Working Hard-1

Having a Facebook page can definitely increase your company’s visibility, but for it, you should use some tactics to succeed on Facebook. Otherwise, you will be just one of the regular pages which has nothing to say and which has less than 100 likes. So in order to stand out in Facebook, you should follow these 5 tips.

1. Write about yourself

When creating a Facebook page, the first step that you should take is writing as much information as possible about your business. You should write the address of your company, working hours, telephone number, email address, website URL, your specialization, the type of your business and anything else that you think people should know. This step is very important, because if someone searches for a company like yours on Facebook or Google your company will be more likely to appear as a possible option based on the parameters you have specified.

2. Choose eye-catching profile and cover pictures

Another important point for your Facebook page to stand out uniquely is to choose the right profile and cover pictures. Remember that your profile picture should be easily recognizable and the cover photo should represent your brand.

So, for a profile picture your should select something like your logo or your company name. As to cover photo, it is the heart of your page, because the first thing people will see entering your page is your cover photo. So you should carefully select your cover photo. Y

ou can use your cover photo to advertise promotions, special offers or giveaways. When you don’t have such promotions in the current time, you can use this space to advertise your primary products and services.

3. Create engaging content

You should spend a lot of time analyzing your target audience’s interests in order to create interesting and relevant content for them. You should post articles related to your business, and as well as pictures and videos, as they help to be more visual.

It’s okay to post something that is not directly connected with your business, for example during festivals or holidays you can post content out of your business field. In fact, the most important thing is to keep the engaging going on no matter what you’re posting.

4. Content isn’t the only thing that needs to be engaging

It’s crucial to engage with your customers, collaborators and even with competitors. Facebook is a perfect platform for it. To increase the number of your followers, engage with other businesses like yours. Like and comment in these type of pages, and the chances for you to get more followers will increase.

You can also remind your followers to share your page and to give feedback as well. Finally, be sure that you answers all the questions and comments in your page. This will show your customers that you highly appreciate them and that their opinion is very important for you.

5. Organize some contests

Running contests can create a lot of buzz and will definitely increase fan engagement. Create a contest asking fans to take their picture while using your product or service and to post these pictures in their pages. Don’t forget to ask them to tag themselves and your company in the caption. After the contest , select a winner and offer them a discount, some promotional items or just a little beautiful gift.

Are you already busy using these tips to make your business page stand out? If you have any other tips, feel free to share them with us in the comments below.

Are you already busy using these tips to make your business page stand out? If you have any other tips, feel free to share them with us in the comments below.

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Artash Arakelyan
CEO at Incredo. 6 years experience in internet marketing and marketing obsessed. Always thinking of traveling in exotic countries and wishing I could eat couture cupcakes all day long. My birthday is on Dec 17 and yes I don't mind anonymous birthday gifts!
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