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SaaS Marketing Strategy

29. 08. 2015

28 Teardown Inbound Marketing Assessment and Observation Questions [+ Shareable Facts]

Why should your business adopt an inbound marketing strategy?

Well, the answer is very straightforward! Inbound marketing helps your business get found online, it helps your website generate leads and finally it helps YOU: instead of reaching out to potential clients, just go to your CRM and start nurturing leads with remarkable content right away.

Inbound marketing isn't easy. It takes creativity, commitment, and passion. It takes heart and requires commitment.

If you aren't sure whether inbound marketing is the right direction for your business, you'll want to consider the following observations and inbound marketing assessment questions:

Does your website traffic increase in most months?

bullet-arrow Is your company using social media to build brand awareness, engagement and traffic?


Social media use in the U.S. has increased by 365% since 2006

    Tweet: Social media use in the U.S. has increased by 356% since 2006 by @incredodigital


bullet-arrow Do you have a company Facebook page?


bullet-arrow Do you have a company LinkedIn page?

bullet-arrow Do you monitor social media for mentions of your brand name, important keywords and competitors?

Do you have a blog? 

bullet-arrow How often do you post blog articles?


Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog

    Tweet: Social media use in the U.S. has increased by 356% since 2006 by @incredodigital

Do you have an SEO Strategy?

bullet-arrow How often do you perform keyword research?

bullet-arrow How often do you analyze your websites pages to identify whether they're optimized effectively?

bullet-arrow Do you track your inbound links?

bullet-arrow Do you put effort into improving your current inbound links?

bullet-arrow Do you actively build inbound links to specific pages with specific keywords as anchor text?


Worldwide, we conduct 131 billion searches per month on the web 

    Tweet: Social media use in the U.S. has increased by 356% since 2006 by @incredodigital

Do you even generate leads via your website in most months?

bullet-arrow  What percentage of your website visitors convert into leads?  (Typically: 0 - 7%)

bullet-arrow  How many offers (ebooks, whitepapers, webinars) do you have available on your website?

bullet-arrow  How many active landing pages do you have on your website?

bullet-arrow  How often do you build and launch new calls to action to drive traffic to your landing pages?

bullet-arrow  Do you generate inbound sales leads directly from organic search engine traffic?

bullet-arrow  Do you generate inbound sales leads directly from social media traffic?

 bullet-arrow Do you generate inbound sales leads directly from your blog traffic/readers?

 bullet-arrow Do you generate inbound sales leads directly from pay per click traffic?

Businesses with over 40 landing pages got 12x more leads than those with only 1 to 5 landing pages

    Tweet: Social media use in the U.S. has increased by 356% since 2006 by @incredodigital

Do you convert customers from your website leads in most months?


 bullet-arrow What percentage of your website leads convert into customers?  (Typically: 0 - 25%)

 bullet-arrow How often do you send email marketing messages?

 bullet-arrow Do you segment your email marketing lists and send different messages to different segments?

 bullet-arrow Do you use automated lead nurturing?

 bullet-arrow How many different lead nurturing campaigns do you have setup?

 bullet-arrow Have you defined the profile/demographics/characteristics of an ideal lead?

 bullet-arrow Do you have a service level agreement between marketing and sales that governs the quantity and quality of leads you need to generate each month? If marketing/sales aren't separate people/teams, do you have a lead quality/quantity goal?

 bullet-arrow Does your sales team connect with your leads via their social media profiles on Twitter, Linkedin & Facebook?

 bullet-arrow  Do you analyze your results each month so you can continuously improve results?

 bullet-arrow Do you track which leads convert into customers?


By 2020, customers will manage 85% of their relationship without talking to a human 


Are you interested in receiving a free inbound marketing assessment with Incredo?  Request yours today!


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Artash Arakelyan
CEO at Incredo. 6 years experience in internet marketing and marketing obsessed. Always thinking of traveling in exotic countries and wishing I could eat couture cupcakes all day long. My birthday is on Dec 17 and yes I don't mind anonymous birthday gifts!
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