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SaaS Marketing Strategy

26. 10. 2014

Monitoring Your Online Reputation - Who Do you Think You Are?

Monitoring your online reputation is about establishing and maintaining information about your organization in order to represent that organization in a positive way. Every action that you take in the online world will influence customers and how they think about you and your values, therefore influencing how they will communicate and collaborate with you.

The majority of people are browsing to find out the position of the company, the quality of their social media strategy, website, content and as well as reviews, in order to make decision on whether to interact with the company or not. If you ignore these aspects of your online problems, you may have lots of missed opportunities.

So, when it comes to monitoring online reputation, social media is at the utmost importance. Businesses take advantage of social media to interact with customers, competitors and collaborators. So, this is a perfect place to build an awesome online reputation.

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Using social media to build your online reputation

Using social media is a perfect way of interacting with your customers and you should always communicate with them no matter they share positive or negative content about you. You should always respond them quickly as the majority of your customers expect a response from you on social media within 1 hour.

You should consider a lot before responding them and avoid stock messages as they can irritate them. In addition, you should communicate them after resolving the problem in order to build effective relationship with them and grow your online reputation.

Another way of communicating with your customers and increasing your reputation is blogging. Blog articles can be about everything starting from educational articles to latest technology developments in the market. The important thing is that it should be interesting for your audience.

The content you share should be engaging and should always be optimized for search engines, so they can instantly find all your answers to their questions.

Tools to monitor your online reputation

In order to be sure that your reputation is positive, you have to always keep an eye on what is being said about you. Here are some tools which will help you:

Google's Me

Google has such tool that lets you monitor search results for your company name. It sets search monitors for your brand name and lets you remove the unwanted content, for example when someone writes something wrong or irritating about your brand you can easily remove them by this tool. It’s very helpful as it lets you know when someone mentions your name.

This is a free service that lets you see how you look online. It’s free and all you need to do is creating an account and monitoring your online buzz. Like Google’s me it lets you remove any unwanted information about you and lets you find out how you look when people search for you.

With this service you will get notifications if any website links to you. If you don't pay attention to this, you might find out that some inappropriate websites link to you. This will certainly decrease your positive reputation. So all you need to do is create an account in monitor backlinks and get emails when website links to you.

So, now you know how important is your online reputation and how you can monitor it more smoother with the tools and tactics above. Do you have any experience in this field? Share your ideas with us in the comments below

Here’s another article you might like ► 3 ways your content marketing can create brand evangelists

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Artash Arakelyan
CEO at Incredo. 6 years experience in internet marketing and marketing obsessed. Always thinking of traveling in exotic countries and wishing I could eat couture cupcakes all day long. My birthday is on Dec 17 and yes I don't mind anonymous birthday gifts!
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