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12. 09. 2014

10 Ways That Companies Put The Ice Bucket Challenge To Work For Their Brands

Undoubtedly, you've seen hundred of videos in your social feeds, where everyone pours water on them. According to Charities Aid Foundation one in six Britons, have taken part in this challenge to raise money for charity.

Known as ALS Ice Bucket Challenge this campaign has raised millions of dollars for the ALS Association and it seems to be the most successful viral charity of all times!


Soon, after some time, besides family, friends and celebrities, brands also got involved in this flash mob-charity. Today internet is filled with ice bucket challenge videos of very famous brands like Coke, McDonald, Samsung Galaxy and so on. Not only brands got creative with the challenge, but also they helped to raise money for a good cause - overall more than $97 million by August 28.

Are you already impatient to watch that creative videos? Below we have created the list of 10 famous companies who put the Ice Bucket Challenge to work for their brands.

1. KFC

KFC's Colonel Sanders has also accepted the challenge and besides KFC’s own donation, he promised to donate an additional $100 for each participant who will accept the Ice Bucket Challenge using a KFC bucket. Sounds motivating, doesn't it?





Coke’s senior vice president Wendy Clark accepted the challenge and besides this, she made sure that brand is visible in every possible way, from the Polar Bear to a Coke-branded towel.

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Samsung's Galaxy S5 challenges the iPhone even in the frames of “Ice bucket Challenge”.





Richard Branson, representing Virgin, poured the water on him and nominated 60.000 people who work for Virgin, including pilots, stewardesses, directors and so on.





Ronald McDonald also took the charity and has gotten 255,468 views on YouTube.

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6.Best Buy

The CEO of Best Buy Hubert Joly accepted the challenge and nominated his 3 best friends.

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7. JW Marriott Hotel

I guess this one is the most serious Ice Bucket Challenge ever!

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8.The Simpsons

The simpsons character Homer Simpson accepts Ice Bucket Challenge… and it doesn’t simply end with pouring the water on him.

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9.The Old Spice Guy

The guy who starts at all Old Spice commercials accepted the Ice Bucket Challenge as well. Though he didn't really do the mission, but It was still amazing.

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10. Walmart

Walmart CEO Doug McMillon accepts the ALS Ice Bucket Challenge in the stage, in front of the public.



Which one is your favorite and what particularly you found creative or funny in that video. Share your comments below.


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Artash Arakelyan
CEO at Incredo. 6 years experience in internet marketing and marketing obsessed. Always thinking of traveling in exotic countries and wishing I could eat couture cupcakes all day long. My birthday is on Dec 17 and yes I don't mind anonymous birthday gifts!
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