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17. 01. 2014

5 Tips To Increase Content Marketing Engagement In 2014

In any business, big or small, content marketing engagement is vitally important. Top sales people are those who get you to buy their product or service, without making you feel that you have been forced to purchase it. When the sale is done, you will walk away, feeling that it was your idea to purchase the product or service.

Content Marketing Engagement


When it comes to content marketing engagement, this will happen in several ways:

  • Large traffic can be turned into large sales with the right driving actions
  • Keeping your website updated on a regular basis will result in constructive content marketing engagement
  • By keeping your content light, fun, cheerful and fascinating, your followers will share it on their personal pages and networks, thus your content marketing engagement will grow
  • The more your content is shared, the higher ranking you’ll get
  • Followers and potential clients will be steered to your website
  • Content marketing engagement chunks are supportive and revealing, leaving your followers feeling satisfied
  • Content marketing engagement very rarely has anything to do with selling a product or service, so people feel comfortable.

Now that you know how powerful content marketing engagement can be, let’s look at 5 tips you can use to improve your content marketing engagement.

1. Share about news flashes
When it comes to news flashes, research reports, case studies and content marketing engagement, you have to be quick, quicker than your competitors. Post and share content about the latest news and send your content marketing engagement through the roof! Remember that your followers will share and comment on whatever they feel is relevant to them, that way boosting your engagement.

There’s 4 websites that SEO expert Steven MacDonald recommends:

2. Goal setting is important
Look at it this way: if you don’t know where you are going, how will you know what you need to do to get there? Set realistic goals for your content marketing engagement, what you want to achieve and how you plan on getting there.

3. Fresh is fabulous
Don’t get stuck in old-fashioned ways and means, know what’s new when it comes to news, trends and data. Keep your content marketing engagement fresh.

4. Set up some industry leader interviews
Imagine what knowledge you will get when you set up interviews with leaders in your industry... But that’s not the point: this will increase content marketing engagement as it will give people something to talk about. Posting a video like this will not only build buzz, but also create authority for your brand.

5. Give the go-ahead for guest blogging
Accepting guest blogging is not a bad thing, in fact, it is very healthy for content marketing engagement. But remember to also accept invites to be a guest blogger on another industry blog. This is another point that will create authority for your brand.

There you have it, the reasons why content marketing engagement is important and 5 tips to increase your content marketing engagement. Leave me your comments and let me know what you think or add to our list, if you have some ideas.


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Artash Arakelyan
CEO at Incredo. 6 years experience in internet marketing and marketing obsessed. Always thinking of traveling in exotic countries and wishing I could eat couture cupcakes all day long. My birthday is on Dec 17 and yes I don't mind anonymous birthday gifts!
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